TrendingNow is a series of snapshot survey results that captures the latest consumer attitudes towards their use of various media channels.
Incorporating more than 25 years of expertise in this area, MCS interprets these results in monthly segments and provides insight into how these consumer attitudes directly affect you, the healthcare industry professional.
To learn more about how MCS can help you get your message in front of the right audience, contact us at (908) 234-9900 or trendingnow@mcspr.com.
How can healthcare marketers get in on the patient-physician discussion in today’s “non-promotional” world?
January 2012
The goal for any healthcare marketer is getting patients and physicians to actively discuss their healthcare product in a meaningful way. A credible and cost-effective method of doing this is to get your messages into the news media.
According to a recent TrendingNOW poll:
- More than half of people said they are somewhat or very likely (50.4%) to discuss health-related news stories with their doctor.
- Nearly half also said that they find news articles more influential than brand advertisements when deciding to purchase a new product (49% vs. 29.4%).
The good news is that with the breadth of today’s media landscape, opportunities within multiple news streams exist for healthcare marketers to customize messages that can meet the needs of diverse audiences. Generating news hooks through non-promotional disease awareness campaigns that involve both physician leaders and patient advocacy groups is one example of how to distinguish your brand’s key attributes and get your messages included in the discussion.