The MCS Team
Our staff is the foundation and the strength of our company. We pride ourselves on building trust with clients through our teams’ rigorous attention to detail in the implementation of complex and multi-faceted healthcare communications programs. Our commitment to meeting the needs of our clients is anchored by the integral involvement of the MCS Executive Committee in achieving every client’s objectives.
Brian Thompson
Director of Client Services
Brian plays a key role in the development and implementation of public-relations activities for such clients as CSL Behring, Schering-Plough Corporation and Becton, Dickinson and Company. Brian is also a member of MCS' New Business Committee, where he is involved in identifying, developing and pursuing opportunities for the MCS team.
For CSL Behring, Brian has developed public relations campaigns in support of clinical trial recruitment for the company's investigational C1-INH inhibitor to treat Hereditary Angioedema (HAE). He also conducted a successful media campaign in major U.S. markets for the bleeding disorder von Willebrand's disease (VWD), for which CSL Behring makes the treatment Humate-P.
Brian's background in hospital-based public relations and journalism provides him with a unique expertise and perspective for MCS' health care clients.
While working in the hospital environment, Brian developed creative, cost-effective campaigns, including press events, clinical trial announcements and web-based initiatives, for two major hospitals in the New York tri-state area.
As Public Relations/Media Specialist and Assistant Director of Public Relations for Hackensack University Medical Center, Brian was the primary media contact for the 684-bed facility, working with national and local press on stories about hospital services, programs and new technologies. He oversaw the development of marketing and PR materials, including brochures and award-winning annual reports.
As Director of Public Affairs for Nyack Hospital, a 375-bed hospital in Rockland County, NY, Brian was responsible for all marketing, media relations and advertising. He initiated Nyack Hospital's first quarterly health publication and created and edited a branded hospital website.
Prior to entering healthcare public relations, Brian was a reporter and lifestyle editor for a newspaper in northern New Jersey. He graduated with high distinction from the University of Maine with a bachelor's degree in mass communication.