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		<title>What’s Up, Doc? Your Social Network</title>
		<link>http://www.mcspr.com/2012/05/16/what%e2%80%99s-up-doc-your-social-network/</link>
		<comments>http://www.mcspr.com/2012/05/16/what%e2%80%99s-up-doc-your-social-network/#comments</comments>
		<pubDate>Wed, 16 May 2012 13:15:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2508</guid>
		<description><![CDATA[Throughout history, the pharma, biotech and medical device industries have been defined by the relationship between these  businesses and their key customers, namely physicians. In the past few years, this relationship has been dramatically transformed. Fewer field reps are calling on fewer doctors who are willing to or have the time to be “detailed.”  Technology [...]]]></description>
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		<title>Suspect a Stroke? Remember to Act F.A.S.T.</title>
		<link>http://www.mcspr.com/2012/05/15/suspect-a-stroke-remember-to-act-f-a-s-t/</link>
		<comments>http://www.mcspr.com/2012/05/15/suspect-a-stroke-remember-to-act-f-a-s-t/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:14:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2501</guid>
		<description><![CDATA[Did you know that every four minutes someone dies from stroke?  It’s the fourth leading cause of death in America and affects more women than men. 
MCS is proud of the work we have done over the last several years to help raise awareness that stroke is a medical emergency and to call 9-1-1 if you think you or [...]]]></description>
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		<title>Question of the Month</title>
		<link>http://www.mcspr.com/2012/05/08/question-of-the-month-6/</link>
		<comments>http://www.mcspr.com/2012/05/08/question-of-the-month-6/#comments</comments>
		<pubDate>Tue, 08 May 2012 15:59:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2490</guid>
		<description><![CDATA[
With 2012 campaigns already underway and 2013 planning right around the corner, we thought it would be interesting to hear from our employees about which campaigns have been some of their favorites. Here’s what a few had to say:
Eliot Harrison, Vice President: One of my favorite campaigns involved a partnership, in support of our client’s [...]]]></description>
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		<title>Lather, Rinse &amp; Repeat to Innovate</title>
		<link>http://www.mcspr.com/2012/05/02/lather-rinse-repeat-to-innovate/</link>
		<comments>http://www.mcspr.com/2012/05/02/lather-rinse-repeat-to-innovate/#comments</comments>
		<pubDate>Wed, 02 May 2012 19:36:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2472</guid>
		<description><![CDATA[A twist on the old “Practice Makes Perfect” adage, I received some great advice this week that is applicable to any situation, including public relations: Lather. Rinse. Repeat. 
Advice applicable to just about any situation: Lather. Rinse. Repeat.#advice #justdoitalready
— Amanda Merced (@AmandaMerced) May 1, 2012
In order to stay ahead of the game, a person, company or [...]]]></description>
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		<title>Comments Online Are Part of the Story</title>
		<link>http://www.mcspr.com/2012/04/24/comments-online-are-part-of-the-story/</link>
		<comments>http://www.mcspr.com/2012/04/24/comments-online-are-part-of-the-story/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 13:49:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2455</guid>
		<description><![CDATA[The evolution of online news has radically changed the way we not only receive the news (instantly), but it has evolved the way the general public responds to it. Years ago, if a reader identified with a story on a personal level he or she would grab a pen and a piece of paper and [...]]]></description>
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		<title>Why Hasn’t Radio Died Out Like Other Media?</title>
		<link>http://www.mcspr.com/2012/04/17/why-hasn%e2%80%99t-radio-died-out-like-other-media-mediums/</link>
		<comments>http://www.mcspr.com/2012/04/17/why-hasn%e2%80%99t-radio-died-out-like-other-media-mediums/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 14:11:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2443</guid>
		<description><![CDATA[For any PR savvy organization looking for a highly cost-effective outlet to reach a diverse audience, radio is the weapon of choice. More than 93 percent of the population tunes in on a weekly basis, according to a 2012 National Listeners Report.  
Radio is an age-old communication medium that endures by adapting to the current culture, [...]]]></description>
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		<title>Our Top 5 List of TEDMED Challenges</title>
		<link>http://www.mcspr.com/2012/04/12/our-top-5-list-of-tedmed-challenges/</link>
		<comments>http://www.mcspr.com/2012/04/12/our-top-5-list-of-tedmed-challenges/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 20:41:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2431</guid>
		<description><![CDATA[For those of us who were unable to travel to Washington, D.C. this week for TEDMED 2012, myself included, we now sit glued to our screens and smartphones eagerly taking in everything we can—blog posts, articles and tweets from @TEDMED or with the hashtags #TEDMED, #TEDMEDLive, or #TEDMEDchallenges. 
What I am eagerly (and rather impatiently) waiting [...]]]></description>
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		<title>Peter Tork, Former Member of The Monkees and Tongue Cancer Survivor, Encourages Public to Attend Free Local Screenings During Oral, Head and Neck Cancer Awareness Week®</title>
		<link>http://www.mcspr.com/2012/04/03/peter-tork-former-member-of-the-monkees-and-tongue-cancer-survivor-encourages-public-to-attend-free-local-screenings-during-oral-head-and-neck-cancer-awareness-week%c2%ae/</link>
		<comments>http://www.mcspr.com/2012/04/03/peter-tork-former-member-of-the-monkees-and-tongue-cancer-survivor-encourages-public-to-attend-free-local-screenings-during-oral-head-and-neck-cancer-awareness-week%c2%ae/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 13:44:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Client News]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2420</guid>
		<description><![CDATA[Medical centers throughout U.S. will take part in 15th annual OHANCAW®, April 22-28


Peter, who survived a rare form of oral cancer, is our spokesperson this year for the Head and Neck Cancer Alliance’s annual Oral Head and Neck Cancer Awareness Week (April 22-28), an initiative highlighted by free nationwide cancer screenings that MCS has supported [...]]]></description>
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		<title>Growing Your Company With Social Media</title>
		<link>http://www.mcspr.com/2012/03/30/growing-your-company-with-social-media/</link>
		<comments>http://www.mcspr.com/2012/03/30/growing-your-company-with-social-media/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 20:55:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2411</guid>
		<description><![CDATA[People use social media for a number of reasons – we catch up with old friends on Facebook, we make new connections on LinkedIn, we Tweet the latest news and information and so on. Alternatively, brands are using a variety of social media tools in marketing their products and services.  Companies are increasingly using social [...]]]></description>
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		<title>Crisis Planning</title>
		<link>http://www.mcspr.com/2012/03/27/crisis-planning/</link>
		<comments>http://www.mcspr.com/2012/03/27/crisis-planning/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:14:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2401</guid>
		<description><![CDATA[Question: Why is it that a crisis always seems to occur at the most inopportune time and when you’re least prepared to respond? Answer: If it didn&#8217;t, it probably wouldn’t be called a crisis! 
Not to be glib, but this conundrum is typically at the root cause of why many businesses fare poorly when unexpected [...]]]></description>
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