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		<title>When Message Meets Messenger</title>
		<link>http://www.mcspr.com/2012/02/02/when-message-meets-messenger/</link>
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		<pubDate>Thu, 02 Feb 2012 14:48:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2210</guid>
		<description><![CDATA[Noted author, educator and communications theorist, Herbert Marshal McLuhan, first coined the phrase, “the message is the medium” in 1964. As experienced communicators, we’ve come to incorporate the essence of his observation in almost all of our work. Where this maxim is particularly relevant , and potentially of greatest benefit, is in our work with [...]]]></description>
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		<title>Question of the Month</title>
		<link>http://www.mcspr.com/2012/01/31/question-of-the-month-4/</link>
		<comments>http://www.mcspr.com/2012/01/31/question-of-the-month-4/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:27:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2196</guid>
		<description><![CDATA[There’s no question that the 2012 NFL playoffs had fans on the edge of their seats and left many excited to see a rematch between the New England Patriots and New York Giants in Super Bowl XLVI. Being a New Jersey agency, our employees are partial to their New York teams and had a few [...]]]></description>
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		<title>Communication Value of YouTube</title>
		<link>http://www.mcspr.com/2012/01/26/communication-value-of-youtube/</link>
		<comments>http://www.mcspr.com/2012/01/26/communication-value-of-youtube/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:45:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2180</guid>
		<description><![CDATA[YouTube has come a long way since primarily showcasing music videos, movie trailers and people injuring themselves by attempting those stunts they probably shouldn’t have in the first place. Today, YouTube is widely used as a means of communication by   messengers (those looking to share information) and audiences (those in search of).  In an industry [...]]]></description>
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		<title>Did You Know?</title>
		<link>http://www.mcspr.com/2012/01/24/did-you-know/</link>
		<comments>http://www.mcspr.com/2012/01/24/did-you-know/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 14:52:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2171</guid>
		<description><![CDATA[MCS has supported its clients on 5 of the 7 continents (there doesn’t seem to be a high demand for PR support in Antarctica &#8211; at least not yet). From press events and media relations to nurturing relationships with   patient advocacy groups, we deliver branded messages that change behaviors and influence key decision makers around the [...]]]></description>
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		<title>How Hospitals are Utilizing Social Media</title>
		<link>http://www.mcspr.com/2012/01/20/how-hospitals-are-utilizing-social-media/</link>
		<comments>http://www.mcspr.com/2012/01/20/how-hospitals-are-utilizing-social-media/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:49:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2158</guid>
		<description><![CDATA[These days it’s not all that uncommon to see business cards or resumes stamped with links to personal Facebook pages and Twitter handles. In fact, social media is the most mainstream it has ever been. Even hospitals are catching on.  More and more are taking to Facebook, Twitter, FourSquare and other media outlets to better [...]]]></description>
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		<title>Knowing Your Audience</title>
		<link>http://www.mcspr.com/2012/01/17/knowing-your-audience/</link>
		<comments>http://www.mcspr.com/2012/01/17/knowing-your-audience/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 15:34:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2147</guid>
		<description><![CDATA[Good communication is simply about knowing your audience.
Whatever the reason for the communication – be it issuing a policy statement, imparting new information, or giving the State of the Union address – at the basic level, good communication needs to engage the audience.  
So, how do you do it?  First, a little advance research to [...]]]></description>
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		<title>Are Health Awareness Weeks/Months Still Relevant?</title>
		<link>http://www.mcspr.com/2012/01/12/are-health-awareness-weeksmonths-still-relevant/</link>
		<comments>http://www.mcspr.com/2012/01/12/are-health-awareness-weeksmonths-still-relevant/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 14:43:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2132</guid>
		<description><![CDATA[Do health awareness weeks/months still resonate with the public and media? Absolutely. But the days of building a health awareness campaign around just a week or month and thinking that alone will carry your message are over.  There’s a lot of competition out there for the public’s attention.
A quick glance at a 2012 list of [...]]]></description>
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		<title>A “Healthy” New Year to the Life Sciences Industry</title>
		<link>http://www.mcspr.com/2012/01/10/a-%e2%80%9chealthy%e2%80%9d-new-year-to-the-life-sciences-industry/</link>
		<comments>http://www.mcspr.com/2012/01/10/a-%e2%80%9chealthy%e2%80%9d-new-year-to-the-life-sciences-industry/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 15:33:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2116</guid>
		<description><![CDATA[The old year is gone, the new year has begun, and healthcare industry pundits have already recycled their annual predictions that dire times await pharma and biotech over the next 12 months.  The 2012 forecast seems particularly harsh, as if the Mayan calendar has switched its end-of-the-world prophecy for an end-of-the-pharma-business one.  
Not that the analysts [...]]]></description>
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		<title>Question of the Month</title>
		<link>http://www.mcspr.com/2012/01/02/question-of-the-month-3/</link>
		<comments>http://www.mcspr.com/2012/01/02/question-of-the-month-3/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 19:12:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=2101</guid>
		<description><![CDATA[As we look to welcome in 2012, we asked our team to recall their 2011 resolutions in addition to ones for the New Year. Here are a few of their responses  :   
Jeff Hoyak, President: For most of my adult life, since college, I had a mustache. A few years ago, it started to turn gray [...]]]></description>
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		<title>Giving Back This Holiday Season</title>
		<link>http://www.mcspr.com/2011/12/22/giving-back-this-holiday-season/</link>
		<comments>http://www.mcspr.com/2011/12/22/giving-back-this-holiday-season/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:38:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=2072</guid>
		<description><![CDATA[Tis the season for giving! MCS gave back to our local community by organizing a food drive for the Community FoodBank of New Jersey.  Throughout December, our employees collected non-perishable goods for those in need. Check out our video below, and for more information on how you can give to this worthwhile cause go to http://www.njfoodbank.org/
Happy [...]]]></description>
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