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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/09/03/25-years-25-lessons-7/</link>
		<comments>http://www.mcspr.com/2010/09/03/25-years-25-lessons-7/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:30:21 +0000</pubDate>
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				<category><![CDATA[25 Lessons]]></category>
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		<guid isPermaLink="false">http://www.mcspr.com/?p=1328</guid>
		<description><![CDATA[25 Years, 25 Lessons: “Got a guru? Check ID.”
With social media becoming increasingly ingrained in everyday communications, there are plenty of consultants positioning themselves as experts. Unfortunately, you don’t need much to hang up your shingle as an expert. Check their credentials.  Being active on a variety of social media platforms is admirable… but [...]]]></description>
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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/08/27/25-years-25-lessons-6/</link>
		<comments>http://www.mcspr.com/2010/08/27/25-years-25-lessons-6/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:59:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1319</guid>
		<description><![CDATA[25 Years, 25 Lessons: “Keep the menu open.”
Don’t necessarily rely on the old standbys. Don’t necessarily jump for the newest and shiniest idea. Keep a broader perspective. Remember that what used to work still can, and what you haven’t tried yet certainly might  – and most of all, remember that every situation, every announcement, [...]]]></description>
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		<title>MannKind and MCS Make a Splash at ADA Annual Meeting</title>
		<link>http://www.mcspr.com/2010/08/23/mannkind-and-mcs-make-a-splash-at-ada-annual-meeting/</link>
		<comments>http://www.mcspr.com/2010/08/23/mannkind-and-mcs-make-a-splash-at-ada-annual-meeting/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:38:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1307</guid>
		<description><![CDATA[In June 2010, MCS conducted media relations activities for client MannKind Corporation at the American Diabetes Association’s 70th Scientific Sessions, where Phase III data were being presented for MannKind’s lead investigational product, AFREZZA™ – a novel, ultra rapid acting insulin being developed for adult patients with diabetes that is currently under regulatory review by the [...]]]></description>
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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/08/13/25-years-25-lessons-5/</link>
		<comments>http://www.mcspr.com/2010/08/13/25-years-25-lessons-5/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 19:59:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1294</guid>
		<description><![CDATA[25 Years, 25 Lessons: “International Relations”
With frequent trips around the world for medical meetings, conferences and congresses, we at MCS have become adept at international media relations. Check out some tips from our staff who recently returned from Rome and China! 
Global Communications Success Story: EULAR 2010 &#8211; Pan-European Data Briefing
In anticipation of the pan-European launch [...]]]></description>
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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/08/06/25-years-25-lessons-4/</link>
		<comments>http://www.mcspr.com/2010/08/06/25-years-25-lessons-4/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 15:45:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1279</guid>
		<description><![CDATA[25 Years, 25 Lessons: “The New 3 R&#8217;s &#8212; Rapid Response Required.”
Redefining the meaning of the 3 R&#8217;s, MCS has contributed towards the 2010 publication of PR News Media Training Guidebook, which contains articles and case studies on topics ranging from media pitching and messaging to social media and relationship building with journalists. An article [...]]]></description>
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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/07/29/25-years-25-lessons-3/</link>
		<comments>http://www.mcspr.com/2010/07/29/25-years-25-lessons-3/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:36:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1266</guid>
		<description><![CDATA[25 Years, 25 Lessons: “Utility vs. futility .”
Be a true resource for the media. Offer them opportunities to connect with people they might not have otherwise known about or been able to reach. Find relevant and timely information you think would be useful to their work.
Be available at any time to help, even if – [...]]]></description>
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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/07/27/25-years-25-lessons-2/</link>
		<comments>http://www.mcspr.com/2010/07/27/25-years-25-lessons-2/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 18:13:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1209</guid>
		<description><![CDATA[25 Years, 25 Lessons: “Help them help you.”
Media relations means asking a reporter to cover the news you’re pitching. When you’re interacting with any journalist, make sure you’ve done your homework. Does your contact still cover the same beat as last year? What angle interests them? If she covers pharma, does she take a scientific [...]]]></description>
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		<title>25 Years, 25 Lessons</title>
		<link>http://www.mcspr.com/2010/07/19/25-years-25-lessons/</link>
		<comments>http://www.mcspr.com/2010/07/19/25-years-25-lessons/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 16:23:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1165</guid>
		<description><![CDATA[After a quarter-century of operating in the health care industry, we’ve got the equivalent of libraries of knowledge on the inner workings of this business, and on how to effectively achieve our clients’ communications goals within it. In honor of MCS’ 25th anniversary, we’ve reflected upon and synthesized those years of experience and are pleased [...]]]></description>
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		<title>MCS Director Puts Her Judging Hat On</title>
		<link>http://www.mcspr.com/2010/05/19/mcs-director-puts-her-judging-hat-on/</link>
		<comments>http://www.mcspr.com/2010/05/19/mcs-director-puts-her-judging-hat-on/#comments</comments>
		<pubDate>Wed, 19 May 2010 19:13:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[MCS News]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1150</guid>
		<description><![CDATA[ Judgement day is here! MCS’ own Sarah Morgan has been chosen to serve on the judges’ panel of the MM&#38;M Awards, which are hosted annually by top health care industry publication Medical Marketing &#38; Media.   The MM&#38;M Awards are one of the highest accolades in health care marketing, and are judged by an [...]]]></description>
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		<title>MCS Again Earns Distinction as One of O’Dwyers’ Top Healthcare Agencies</title>
		<link>http://www.mcspr.com/2010/04/23/mcs-again-earns-distinction-as-one-of-odwyers-top-healthcare-agencies/</link>
		<comments>http://www.mcspr.com/2010/04/23/mcs-again-earns-distinction-as-one-of-odwyers-top-healthcare-agencies/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 15:43:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[MCS News]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1127</guid>
		<description><![CDATA[For the fifth consecutive year, MCS has been  ranked in the top 20 on O’Dwyers’ annual list of independent healthcare PR firms across the U.S. In the 2010 edition of O’Dwyers, MCS is listed at number 11 out of a total of 80 healthcare agencies, its highest rank to date and  more than [...]]]></description>
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