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	<title>mcspr &#187; 25 Lessons</title>
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		<title>25 Years, 25 Lessons: &#8220;Walk a mile in their shoes.&#8221;</title>
		<link>http://www.mcspr.com/2010/12/30/25-years-25-lessons-walk-a-mile-in-their-shoes/</link>
		<comments>http://www.mcspr.com/2010/12/30/25-years-25-lessons-walk-a-mile-in-their-shoes/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 19:57:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1622</guid>
		<description><![CDATA[Business extols many traits as virtues: efficiency, hard work, profitability. Their value is unquestioned, both interpersonally and financially. We work to understand other people, and we go to extraordinary lengths to understand customer behavior. 
But one trait that does not receive very much attention is empathy.  It works in every area of our business – and [...]]]></description>
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		<title>25 Years, 25 Lessons: &#8220;Hindsight isn’t always 20/20.&#8221;</title>
		<link>http://www.mcspr.com/2010/12/28/25-years-25-lessons-hindsight-isn%e2%80%99t-always-2020/</link>
		<comments>http://www.mcspr.com/2010/12/28/25-years-25-lessons-hindsight-isn%e2%80%99t-always-2020/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 15:09:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1566</guid>
		<description><![CDATA[There are two approaches to judging the success or failure of a public relations campaign.  
The first (and the most common) is rationalization.  Rationalization comes in many forms. It can be as creative, if not more, than the actual campaign. If the boss liked it, it was a success.  If there was coverage in the [...]]]></description>
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		<title>25 Years, 25 Lessons: “In Europe, patients is a virtue.”</title>
		<link>http://www.mcspr.com/2010/12/22/25-years-25-lessons-%e2%80%9cin-europe-patients-is-a-virtue-%e2%80%9d/</link>
		<comments>http://www.mcspr.com/2010/12/22/25-years-25-lessons-%e2%80%9cin-europe-patients-is-a-virtue-%e2%80%9d/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 14:49:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1554</guid>
		<description><![CDATA[Due to the regulatory restrictions on DTC promotion in Europe, it can often be more effective to convey messages through partnerships with patient-advocacy organizations.  They can educate the public about diseases and available therapies: Who better to discuss the impact a disease can have than people with the disease themselves? Partnering with patient-advocacy organizations [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>25 Years, 25 Lessons: “Success can be a verb.”</title>
		<link>http://www.mcspr.com/2010/12/16/25-years-25-lessons-%e2%80%9csuccess-can-be-a-verb-%e2%80%9d/</link>
		<comments>http://www.mcspr.com/2010/12/16/25-years-25-lessons-%e2%80%9csuccess-can-be-a-verb-%e2%80%9d/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 14:10:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1545</guid>
		<description><![CDATA[If you can measure whether a patient visited a physician as a result of a segment he saw on the local news or whether a physician has increased the number of prescriptions she writes for your product based on an article she read in a trade magazine, you’re demonstrating behavioral change. 
Action metrics often come [...]]]></description>
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		<title>25 Years, 25 Lessons: &#8220;Size doesn&#8217;t always matter.&#8221;</title>
		<link>http://www.mcspr.com/2010/12/09/25-years-25-lessons-size-doesnt-always-matter/</link>
		<comments>http://www.mcspr.com/2010/12/09/25-years-25-lessons-size-doesnt-always-matter/#comments</comments>
		<pubDate>Thu, 09 Dec 2010 16:59:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1534</guid>
		<description><![CDATA[While circulation numbers can be impressive, it can be even more important to look at how effective a placement has been in meeting your key objectives. 
A positive article with all your key messages in a publication read by your target audience is much more effective than numerous articles in publications that aren’t read by [...]]]></description>
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		<title>25 Years, 25 Lessons: &#8220;Staying ahead of change.&#8221;</title>
		<link>http://www.mcspr.com/2010/12/02/25-years-25-lessons-staying-ahead-of-change/</link>
		<comments>http://www.mcspr.com/2010/12/02/25-years-25-lessons-staying-ahead-of-change/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 14:23:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[MCS News]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1520</guid>
		<description><![CDATA[This week’s lesson is a personal tip from one of MCS’ leaders. Communiqué magazine asked our own Jeff Hoyak, MCS president, for his insight as part of a virtual roundtable on this question: &#8220;What three qualities are most important in a successful leader in healthcare communications?&#8221; 
This is what Jeff had to say:
&#8220;Rather than three [...]]]></description>
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		<title>25 Years, 25 Lessons: &#8220;The sun will come up tomorrow.&#8221;</title>
		<link>http://www.mcspr.com/2010/11/24/25-years-25-lessons-the-sun-will-come-up-tomorrow/</link>
		<comments>http://www.mcspr.com/2010/11/24/25-years-25-lessons-the-sun-will-come-up-tomorrow/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 14:13:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1513</guid>
		<description><![CDATA[When the immediate threat of a crisis passes, it’s seductively comforting to breathe a huge sigh of relief and return to business as usual. However, the fallout and subsequent consequences are likely just beginning. 
Trust will need to be repaired and confidence restored. Uninformed second-guessing will surely challenge your decisions and actions. Recovery is as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>25 Years, 25 Lessons: &#8220;Don’t forget your other stakeholders.&#8221;</title>
		<link>http://www.mcspr.com/2010/11/19/25-years-25-lessons-don%e2%80%99t-forget-your-other-stakeholders/</link>
		<comments>http://www.mcspr.com/2010/11/19/25-years-25-lessons-don%e2%80%99t-forget-your-other-stakeholders/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 19:46:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1505</guid>
		<description><![CDATA[In the event of a crisis or negative event impacting your company, the news media reporting on it should not be your only concern. Consider the stakeholders who have the ability to shape your business long-term in the aftermath of a crisis.  Notifications regarding the event should be made to your customers, local elected [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>25 Years, 25 Lessons: “I am not a crook”</title>
		<link>http://www.mcspr.com/2010/11/12/25-years-25-lessons-%e2%80%9ci-am-not-a-crook%e2%80%9d/</link>
		<comments>http://www.mcspr.com/2010/11/12/25-years-25-lessons-%e2%80%9ci-am-not-a-crook%e2%80%9d/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 16:16:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1495</guid>
		<description><![CDATA[When responding to a negative question from the media – “Did you cheat on your wife,?”  “Did you knowingly mislead investors?”  “Did your company falsify records?” – never repeat the negative in your answer, even in denial. 
If you say:  “No, our company did not falsify clinical data,”  you are on record combining the phrases [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>25 Years, 25 Lessons: &#8220;A four-word master class in media training.&#8221;</title>
		<link>http://www.mcspr.com/2010/11/04/25-years-25-lessons-a-four-word-master-class-in-media-training-2/</link>
		<comments>http://www.mcspr.com/2010/11/04/25-years-25-lessons-a-four-word-master-class-in-media-training-2/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 19:37:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[25 Lessons]]></category>
		<category><![CDATA[other]]></category>

		<guid isPermaLink="false">http://www.mcspr.com/?p=1480</guid>
		<description><![CDATA[
Get.
To.
The.
Point.
                                                                                                                                                                                                                                                                               Take a look at the rest of our health care PR tips from our &#8220;25 Years, 25 Lessons&#8221; series. 
]]></description>
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