25 Years, 25 Lessons: “Walk a mile in their shoes.”
Thursday, December 30th, 2010
Business extols many traits as virtues: efficiency, hard work, profitability. Their value is unquestioned, both interpersonally and financially. We work to understand other people, and we go to extraordinary lengths to understand customer behavior.
But one trait that does not receive very much attention is empathy. It works in every area of our business – and when we are empathetic to our audiences we increase the odds of success exponentially.
When an event is planned, for example, one tends to focus on logistics – timing, location, execution – but if you spend time imaging the event from the perspective of several different audiences first, you will create an event that may be considerably different than the one you first envisioned, but eminently more successful.
There you have it! A quarter-century’s worth of MCS knowledge on the inner workings of the health care industry.
Our “25 Years, 25 Lessons” series of blog posts have revealed valuable tips on current practices in health care PR and timely topics, trends and issues relevant to the health care space. We hope you enjoyed reading these tips as much as we enjoyed sharing them!
Take a look at the rest of our health care PR tips from our “25 Years, 25 Lessons” series.








