With frequent trips around the world for medical meetings, conferences and congresses, we at MCS have become adept at international media relations. Check out some tips from our staff who recently returned from Rome and China!

Global Communications Success Story: EULAR 2010 – Pan-European Data Briefing

In anticipation of the pan-European launch of MSD/Schering-Plough’s next-generation anti-TNF SIMPONI™ (golimumab) for various rheumatic diseases, it was important to reinforce the need for new safe and effective treatments. MCS organized an international press briefing to premiere SIMPONI data to an international audience of journalists and stakeholders at the 2010 European League Against Rheumatism (EULAR) congress in Rome. The event, which convened a panel of three leading pan-European rheumatologists and a rheumatology nurse, required flawless coordination, communication and execution alongside MSD colleagues to encourage local journalist attendance. The briefing attracted 19 journalists from seven countries, leading to articles in international trade, consumer, broadcast and wire outlets. 

Activities in China

The People’s Republic of China is one of the largest countries in the world, with a population of over 1.3 billion people; however, even major newspapers in China rarely have specific health or medical reporters. When there are health reporters, they very rarely speak English. Therefore, Mandarin should be considered your language of choice when communicating health information in China, and the material should be presented in very consumer-friendly style, to make it easy for a non-specialist reporter to understand and to communicate to the public. When conducting any type of professional exchange in China, whether with a reporter, a physician, or a business colleague, it’s important to remember that etiquette differs. This site provides useful tips to prepare you for business interactions in China.

Take a look at the rest of our health care PR tips from our “25 Years, 25 Lessons” series.

This entry was posted on Friday, August 13th, 2010 at 7:59 pm and is filed under 25 Lessons, other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.