25 Years, 25 Lessons: “Help them help you.”

Media relations means asking a reporter to cover the news you’re pitching. When you’re interacting with any journalist, make sure you’ve done your homework. Does your contact still cover the same beat as last year? What angle interests them? If she covers pharma, does she take a scientific approach or does she focus on business? If she prefers quoting a corporate spokesperson, is yours available and ready to talk? What about your medical expert? Your patient?

Have all of the relevant information – people, contacts, websites, data, numbers – ready to go.

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