After a quarter-century of operating in the health care industry, we’ve got the equivalent of libraries of knowledge on the inner workings of this business, and on how to effectively achieve our clients’ communications goals within it. In honor of MCS’ 25^th anniversary, we’ve reflected upon and synthesized those years of experience and are pleased to announce the launch of a new series of blog posts, called “25 Years, 25 Lessons.” These weekly posts will run through the end of 2010, our silver anniversary year, revealing valuable tidbits on the best current practices in health care PR, and addressing timely topics, trends and issues relevant to the health care space.

Check out the first lesson below!

25 Years, 25 Lessons: “First come, first served.”

“First” is a word that always gets media attention.

“The first FDA-approved treatment…”  “The first once-daily dosing…”  “The first prescription medicine extracted from sea anemone…”

If you have a legitimate ‘first,’ use it in your first breath, in your headline, in your lead sentence, in your subject line.

First means new, and that’s three-quarters of the word “news.”

This entry was posted on Monday, July 19th, 2010 at 4:23 pm and is filed under 25 Lessons, other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.