MCS Introduces New Communications Coaching Service for the Healthcare Executive
MCS has teamed up with JMB Consulting to offer a unique new service for healthcare executives that incorporates investor, corporate and product communications support.
Today’s healthcare environment demands that executives communicate effectively to a variety of audiences. With a combined 85 years of pharmaceutical investor relations and product communications experience, we can provide solutions to some of the most critical communications issues. Are you prepared to deliver strategic messages that help generate a return on your investment?
MCS Healthcare Public Relations Launches New Strategic Communications Service for Health Care Executives
A Uniquely Integrated Approach to Executive Coaching That Offers Custom Solutions for Investor, Corporate and Product Communications Needs
BEDMINSTER, NJ, April 6, 2010 – MCS Healthcare Public Relations today announced that it has launched a new strategic communications training program for senior-level executives within the pharmaceutical and biotech industries. MCS has teamed up with investor relations pro Janet Barth of JMB Consulting to develop this uniquely integrated approach that offers custom solutions to investor, corporate and product communications needs.
The new MCS strategic communications program will provide solutions to some of the most critical issues that “C”-level executives face in today’s highly competitive market, including development and delivery of consistent messages that effectively engage and inform audiences ranging from the financial and medical communities to government and regulatory authorities.
Barth is a 19-year veteran of the pharmaceutical industry with extensive experience in all phases of corporate, financial and investor communications. In her most recent role as Vice President of Investor Relations at Schering-Plough Corporation, she led the company’s global investor relations program and partnered with the executive management team on all matters pertaining to the financial community up until its planned merger with Merck in November 2009. Barth has been a member of the National Investor Relations Institute (NIRI) since 1996 and currently serves as president-elect of the Virtual Chapter, the second largest NIRI chapter.
“An integrated communications approach is so critical when an executive is seeking to attract financial capital, build and protect a corporate reputation or launch a new brand,” said Janet Barth, Principal, JMB Consulting. “Today’s health care environment demands that industry executives remain consistent, responsive and credible when addressing a variety of different audiences that are important to their company.”
The collaborative program between MCS and JMB Consulting represents a combined 85 years of investor relations and product communications experience in the pharmaceutical industry. Joining Barth from MCS are Jeff Hoyak, President; Todd Forte, Executive Vice President; and Carol Cartwright, Vice President.
“We are excited to have the opportunity to work with Janet, a highly respected industry expert in high-level communications,” said Jeff Hoyak, President, MCS Healthcare Public Relations. “Her solid background in pharmaceutical IR coupled with the MCS team’s expertise in corporate and product communications and media relations has resulted in a superb combination with the chemistry and capacity to produce a return on investment for executives who employ this new service.”
For more information about scheduling a customized session that fits your unique communications needs, contact Jeff Hoyak at (908) 234-9900 or jeffh@mcspr.com.
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About MCS Healthcare Public Relations
MCS is an independent, award-winning health care communications agency recognized for its strategic focus, creativity and knowledge of issues affecting the pharmaceutical and biotech industries. Located in the heart of Somerset County, NJ, MCS is less than 15 miles from eight of the top 10 pharmaceutical companies in the world, and is within 40 miles of 33 of the top 50. For the last 25 years, MCS has worked with many of the world’s leading health care companies and has conducted public relations programs in virtually every therapeutic category. MCS is located in Bedminster, NJ. For more information, please visit www.mcspr.com.
About JMB Consulting
JMB Consulting tailors investor relations and communications programs to meet individual company needs, conducting both ongoing, full-service programs as well as strategic communications projects.