Archive for April, 2010

MCS Again Earns Distinction as One of O’Dwyers’ Top Healthcare Agencies

Friday, April 23rd, 2010

For the fifth consecutive year, MCS has been ranked in the top 20 on O’Dwyers’ annual list of independent healthcare PR firms across the U.S. In the 2010 edition of O’Dwyers, MCS is listed at number 11 out of a total of 80 healthcare agencies, its highest rank to date and more than a few steps up from last year’s number 17 ranking.
MCS is also ranked number 58 on the overall O’Dwyers list of agencies, out of a total of 133. Additionally, with $3.6 million in revenue, MCS reported a 15% fiscal growth from 2008 to 2009, an impressive feat when the average growth among agencies reporting to O’Dwyers last year was -1.6%.

“MCS’ outstanding performance on the O’Dwyers list this year reflects the merits of the agency overall and our commitment to consistently surpassing our clients’ expectations,” said Joe Boyd, CEO of MCS Healthcare Public Relations. “I am very proud that MCS has earned this distinction.”

O’Dwyers has provided the latest inside news pertaining to public relations and marketing communications nationwide since 1968.

MCS is located in Bedminster, NJ, less than 15 miles from eight of the top 10 pharmaceutical companies in the world.

Movin’ on Up: MCS Announces Three Promotions

Tuesday, April 20th, 2010

MCS is pleased to announce three promotions in the month of April!

Eliot Harrison moves from Account Supervisor to Director of Client Services; Jennifer McGuire moves from Senior Account Executive to Account Supervisor; and Alanna Jamieson moves from Account Executive to Senior Account Executive.

“MCS places great emphasis on developing the skills of our staff with the goal of optimizing service to our clients,” said Joe Boyd, CEO of MCS Healthcare Public Relations.  “As they take on increasing responsibilities in their new roles, Eliot, Jennifer and Alanna will continue to achieve our clients’ goals with the level of quality that MCS has provided for the past 25 years.”

MCS Introduces New Communications Coaching Service for the Healthcare Executive

Tuesday, April 6th, 2010

MCS has teamed up with JMB Consulting to offer a unique new service for healthcare executives that incorporates investor, corporate and product communications support.

Today’s healthcare environment demands that executives communicate e­ffectively to a variety of audiences. With a combined 85 years of pharmaceutical investor relations and product communications experience, we can provide solutions to some of the most critical communications issues. Are you prepared to deliver strategic messages that help generate a return on your investment?

MCS Healthcare Public Relations Launches New Strategic Communications Service for Health Care Executives

A Uniquely Integrated Approach to Executive Coaching That Offers Custom Solutions for Investor, Corporate and Product Communications Needs

BEDMINSTER, NJ, April 6, 2010 – MCS Healthcare Public Relations today announced that it has launched a new strategic communications training program for senior-level executives within the pharmaceutical and biotech industries.  MCS has teamed up with investor relations pro Janet Barth of JMB Consulting to develop this uniquely integrated approach that offers custom solutions to investor, corporate and product communications needs.

The new MCS strategic communications program will provide solutions to some of the most critical issues that “C”-level executives face in today’s highly competitive market, including development and delivery of consistent messages that effectively engage and inform audiences ranging from the financial and medical communities to government and regulatory authorities.

Barth is a 19-year veteran of the pharmaceutical industry with extensive experience in all phases of corporate, financial and investor communications. In her most recent role as Vice President of Investor Relations at Schering-Plough Corporation, she led the company’s global investor relations program and partnered with the executive management team on all matters pertaining to the financial community up until its planned merger with Merck in November 2009. Barth has been a member of the National Investor Relations Institute (NIRI) since 1996 and currently serves as president-elect of the Virtual Chapter, the second largest NIRI chapter.

“An integrated communications approach is so critical when an executive is seeking to attract financial capital, build and protect a corporate reputation or launch a new brand,” said Janet Barth, Principal, JMB Consulting. “Today’s health care environment demands that industry executives remain consistent, responsive and credible when addressing a variety of different audiences that are important to their company.”

The collaborative program between MCS and JMB Consulting represents a combined 85 years of investor relations and product communications experience in the pharmaceutical industry. Joining Barth from MCS are Jeff Hoyak, President; Todd Forte, Executive Vice President; and Carol Cartwright, Vice President.

“We are excited to have the opportunity to work with Janet, a highly respected industry expert in high-level communications,” said Jeff Hoyak, President, MCS Healthcare Public Relations. “Her solid background in pharmaceutical IR coupled with the MCS team’s expertise in corporate and product communications and media relations has resulted in a superb combination with the chemistry and capacity to produce a return on investment for executives who employ this new service.”

For more information about scheduling a customized session that fits your unique communications needs, contact Jeff Hoyak at (908) 234-9900 or jeffh@mcspr.com.

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About MCS Healthcare Public Relations

MCS is an independent, award-winning health care communications agency recognized for its strategic focus, creativity and knowledge of issues affecting the pharmaceutical and biotech industries. Located in the heart of Somerset County, NJ, MCS is less than 15 miles from eight of the top 10 pharmaceutical companies in the world, and is within 40 miles of 33 of the top 50. For the last 25 years, MCS has worked with many of the world’s leading health care companies and has conducted public relations programs in virtually every therapeutic category. MCS is located in Bedminster, NJ. For more information, please visit www.mcspr.com.

About JMB Consulting

JMB Consulting tailors investor relations and communications programs to meet individual company needs, conducting both ongoing, full-service programs as well as strategic communications projects.